Professional Copywriting Tips That Will Thrill Your Audience

Nike – Just Do It

Vokkswagen – Think Small

Morton Salt – When It Rains It Pours

These three are only a few examples of the timeless marketing tags that were created by copywriters to improve a company’s marketing effort. The widely accepted definition of copywriting is the art of creatively writing words that are meant to market a company’s products to potential buyers. Unlike other forms of artistic writing, copywriting focuses on persuasive writing. The success of a good copywriter is measured by click through rates, conversion rates and the engagement that the writing gets.

At Quilltowers, we believe our readers deserve tips on how to become better at their copywriting jobs. Let us face it, saying so much with so few words is a complex art and you need all the helps you can get. For this purpose, we have some tips to share with you.

Professional Copywriting Tips For You

1. The 4 C’s: To write a professional copy, there are things to keep in mind. The copy has to be Clear, Concise, Compelling and Credible. Clear means that your target audience needs to know what exactly you are marketing and the particular benefit you are marketing. Concise refers to the content of the copy. It needs to be direct and straight to the point. No section of writing hates fluff as much as copywriting. Compelling means you need to impress on the audience their need for the marketed product. A compelling copy has a call to action that encourages the audience to try out the product or brand. To be Credible, your copy cannot afford to make false claims about the product. Here is where attention to details matter. The difference between a 100 miles in 3 seconds car and a 100 miles in 4 seconds car is an entire 1 second. No matter how tempted, do not make false claims. Be credible.
2. Bring Out The Active Voice: A good copy is written in an active voice, not a passive voice. An active voice allows you to write a compelling copy with a strong call to action. Writing a concise copy is also easier with an active voice.
3. Emotion: You can never go wrong by appealing to the audience’s emotion. Buyers attach emotions to various things they buy. Emotions often dictate the furniture people buy, their footwear, their clothes, their choice of car and other possessions. A good copy leans into this emotion to create a compelling call.
4. Benefit Matters: A common mistake made in copywriting is focusing on the features of the product rather than the benefits that the feature gives the buyer. For instance, not a lot of buyers know the difference between a 4,500 mAh and 5,000 mAh phone battery. However, telling the buyer that the product’s new bigger battery gives them four more hours of usage time resonates with them.
5. Write How You Talk: A good copy creates a rapport with the audience. A formal tone will quickly alienate potential buyers but a familiar tone keeps the familiarity that is important for brand likeability. Be casual, do not be scared to use humour and be colloquial.
6. Formatting: One final tip, formatting matters. Keep it short and simple. Bold words with minimal content in each paragraph makes it easier for people to read.

You can remember we previously compared content writing and copywriting. Would you rather hire a content writer or a copywriter? Let us hear from you by contacting us today. For you, we are always here.