New Content Strategy Tips For You: Role of Storytelling

It is another beautiful day from the world of Quilltowers to you, our dear readers and potential clients. In our previous post, we gave copywriters, and clients who may require our services for that position, important copywriting tips on how to optimise voice search targeted copies. Today, we want to share important insights on content strategy with you.

What is Content Strategy? Simply put, it deals with the entire guidance of planning, developing, creating, distributing and managing your contents. Say your new business needs content creation for marketing and for branding. The role of a content strategist (us) is to create an entire framework that includes a timetable on how, when, to whom, and where you should target your contents. Brands may hire Content Strategy Agencies (also us) for this purpose or find Content Strategists on job sites such as Fiverr, Upwork, LinkedIn or Indeed.

Content strategy aims to create a structure to your content creation. It helps you to recognise where to direct your marketing contents (social media sites, traditional media, Google ads, or websites), when to put out these contents (daily, weekly, monthly, a seasonal) and other details. This can help you find the limitations to your content strategy, areas you need to focus more and information on your target audience.

Storytelling In Content Strategy

One of the oldest form of entertainment, storytelling has proved to be important in content creation over the years. From the times of storytelling that involved family units telling important stories to their children or grandchildren to the time of sharing these stories through books, storytelling has become an important part of every individual in the world. Stories are told through images, films, television series, books, podcasts, music and even religious materials. The average consumer is surrounded by stories day by day in the form of environmental awareness, gossips, rumours and social media posts. A good content strategy leans into this societal need for stories.

The stories you tell in your contents can be the success stories of your consumers. You can show how these customers have found fulfilment and satisfaction through your products or the services you provide. Success stories like these resonate with your potential customers who want to be in that person’s shoes. Your stories can also be about your brand’s origin. Who does not love a grass to grace story? A well crafted content strategy about your struggle to create your business and how far you have come tends to connect the consumers to you. Educational stories are also helpful for your content strategy. If your products and services are in the health sector, for instance, constant educational stories and contents will make you an authority in that field. Consumers prefer patronising people they think knows what they are doing.

Benefits of Storytelling in Content Strategy

1. Authenticity: There are few better ways of creating brand trust with your consumers than creating a true and honest story about the brand or the satisfaction of your previous consumers. Stories are easily verifiable. When verified, they create trusts between the brand and the customers.
2. The Emotional Factor: Like we previously mentioned, the average consumer always looks for stories in everything. Creating a story around your content strategy pleads to the emotion of the buyer. We addressed this in the topic of autobiographies – another form of creating stories around content strategy – if you remember.
3. Engagement: Stories are easier to engage – end of discussion. Consumers are more likely to read or view your content when it tells a story.
4. Impression: People tend to remember stories more than random buzzwords or AI voices repeating marketing click baits. By creating a content strategy with storytelling, you will make your brand more memorable.

Storytelling Tips to Aid Your Your Content Strategy

1. The Voice and Tone: Lean into your unique voice to push these contents out. It may be your peculiar accent, your manner of talking, how you use your words, your struggle with a particular language, etc. Ensure that the voice and tone you choose for your stories will be consistent throughout the content strategy timetable.
2. Company Brand, Beliefs and Ethics: Your stories should showcase your company’s beliefs and ethics. This includes your DEI stance, your relationship with your employees, your relationship management strategies, your Corporate Social Responsibility (CSR) and/or the story of the brand itself.
3. Value and Benefits: Gear your stories towards the benefits of the services you provide and the values that the clients are likely to get from them.
4. Media: In these days of social media, short videos, images, or memes tell a compelling story that allows you to build your content strategy. Using the media in your storytelling will add to your reach and form a better connection with your customers.
5. Hire Professional Content Strategists: You can decide to hire professional content strategists anyway. It will allow you to focus on other aspects of running your business, the cost will pay for itself in the long run and you will have experience on your side if your business is new.

With the highly competitive nature of the modern markets, businesses need an advantage in marketing and content management. Storytelling may be the edge you have been looking for. You can contact us for a more in-depth discussion about this subject. For you, we are always here.