Exclusive Media Consulting Secrets to Energize Your Business
In our previous post, Quilltowers shared some tips to make your content strategy creation easier by comparing a B2B content strategy with a B2C. That was after we tipped you about the importance of storytelling in content strategy. Are we your biggest fans or what?
The use of the media in business marketing is as old as the first time man printed the first newspapers. The aim of entrepreneurs have always been how to push news of their business farther than their legs could reach. With the radio and television, a new age of media use was discovered. Suddenly, business adverts were in the local newspapers, on famous radio shows and between the breaks of our favourite television shows.
The 21st century so far has been the age of astronomical technology achievements but one of the most significant for business owners is when Mark Zuckerberg and his team introduced Facebook to the world. Since then, smart business owners have learned – sometimes painfully – that in this new world, social media is the king of marketing.
However, using the media successfully equires some sort of mastery, a sort of savvy – if you wish. Not only have we mastered these tips, we want to share some of them with you.
Media Consulting Tips for Your Business
- Niché Magazines: Whether it is MAKE, a magazine for do-it-yourself for people interested in technology or Adbusters, a magazine for writers and artists, there are niché magazines that are targeted to a particular set of readers. An entrepreneur in any of these fields can place an ad in these papers for potential clients. As a writer who wants to draw attention to their artistry for instance, you could submit articles and contents to these magazines to showcase your craft. Some of these magazines even pay contributors so you win in two ways.
- Newspapers: Taking ads out in newspapers has to be one of the oldest forms of media use in business. A media consulting firm may advise you to do this if your product and service is targeted towards the class of consumers who still read papers. Business newspapers, sport newspapers, technology newspapers, entertainment newspapers or fashion newspapers (not fashion magazines) are necessary for inclusion in your media campaign, especially if you are targeting a higher class of clients.
- Radio and Podcasts: Radio shows are still famous among professionals in various fields, especially as a way of gaining business or professional tips while on the move. Radio hosts often invite experts in various fields for interviews. If an aspect of your branding requires that you position as an industry leader, then you want to be on as many radio shows as you can. The more modern version of the radio is the podcast. It is easier to start for yourself, you can push it out to followers until you are recognised as an expert in your field, make some money off it while still marketing your business and since it allows for video versions, you can make yourself recognisable as well.
- Television Shows: Several television progams and shows have become fan favourites over the years. Television show hosts use their dexterity, talents and their unique take on current events to push their contents to their audience. The more viewers a show has, the more eyes you can gain on your brand. Field-specific shows can help you promote your business as well. Real estate fix and flippers for instance are familiar with shows such as Flip or Flop, Property Brothers and so on.
- Events: Eents are always a good place to position your brand if your media consulting firm advises it. Cowboy events, talent events, children events, seminars, book festivals, writers’ camps.or conferences are places to put your brand in the forefront. It can be as easy as wearing clothes with your brand names on them, pushing yourself as a speaker in these events or going all in with posters and banners. The scale should be according to the advise given to you by your consultant.
- Social Media: Social media has made media marketing easier but it is also tricky to get right. When is social media marketing enough and when is social media marketing not enough? Which of the platforms should you focus on more? Should you engage influencers? How many influencers in that instance? Should you become an influencer? What type of posts should you even make? These questions are typically answered by social media consulting agencies or social media consulting firms who provide media consulting services to business owners like you.
Media use is a complicated business but media consulting agencies (like us) make it look easy. If you need further clarification or help on this subject, contact us. For you, we are always here.