Media Consulting Secrets for a Successful Social Media Campaign

Our previous post contains our effort to assist our readers and business owners out there plan their content strategy by giving them an insight into the world of media consulting and the impact of the media in marketing and branding. We want to take this a step further by discussing how to leverage one of these media forms – the social media.

One of the most used technology device in the world today is a smartphone. Whether it is an Apple or Android, almost everyone has one. The smartphone does several tasks and one of them is the use of the internet. They are used to browse or surf according to the wishes of the owner. Social media has continued to grow as the users of smartphones increase exponentially. There are approximately 5.27 billion smartphone users in the world, which accounts for 60.42% of the entire global population. 94% of young adults in the United States own a smartphone, 98% own a smartphone in Canada while 74% of these young adults own one in the Philippines.

These numbers encourage business owners to concentrate part, if not most, of their marketing and media campaign on social media. Apart from giving the contents there more coverage, social media is more flexible to encourage branding, allows the business owner to choose whatever tone they want and can prove to be inexpensive. Some social media platforms such as TikTok, YouTube and recently X and Facebook, pay creators as well. Therefore, entrepreneurs who create contents to promote their business can still be paid if they fulfil the monetisation requirements of the platform.

Despite these advantages, social media marketing can prove difficult when the entrepreneur using it does not know how to run the marketing side. It is totally different from the social and friend making side. This is why it is important to find a capable social media consulting agency that can guide the entrepreneur’s content strategy.

A Social media campaign is that effort made by the business, firm, or company to market their product or service to their target consumers on various social media platforms. It uses social media posts written by content writers, copies by copywriters, videos made by content creators or any other forms of social media marketing that befits a brand as recommended by a professional media consulting agency.

Tips on How To Use Different Social Media Platforms

1. Facebook: As one of the oldest social media platforms, Facebook is also one of the most trusted sites out there. Unlike other sites, users tend to use their real names and real life information. This makes it easier to run targeted ads, create groups on specific topics and gather like minded followers. Business owners can create a page, share their previous works on the page, tag notable people in that business space for visibility, position themselves as leaders in that industry and organise frequent updates about the brand. Facebook allows you to run an advertising campaign on the site through the Facebook ad platform that has three levels; the Campaign, Ad Set and the Ad itself. When planned properly, you can choose the purpose of your ad, the people you are targeting and your budget. A media consulting agency will easily do these on your behalf.
2. X: Ever since the infamous Musk take over, Twitter now X, has become a hub for business owners to promote their business. Most people prefer to hire influencers to do this on X. Social media influencers in this regard take your money, promote your business for as long as you pay them and convince their followers to check out your service or product. An X campaign can involve the use of several influencers at the same time to promote the brand’s values, story and the face of the brand. Influencers who know their salt can make the campaign as realistic as possible so that the consumers do not even know it is a campaign. Some can also make it obvious, as it depends on the business owner’s call and the media consulting agency’s call.
3. LinkedIn: The foremost professional social media platform, LinkedIn is the place to find professionals in all form of fields. The ads that are shared through the site are mostly targeted ads and professional cold mails. Business representatives also try to create relationships through connection with prominent people in their industry. LinkedIn is considered safer through the vetting process conducted by the site, rigid due to the professional mood that the platform keeps and reliable because the users are registered with their government name and appropriate identification card.
4. TikTok: The video form of the site makes it easier for business owners who want to create a more informal tone to their brand find great success on TikTok. Wether it is through the sharing of funny videos, brand related memes, employee-employer vibing to the latest TikTok music trend or showing the brand’s achievements with emotional videos, TikTok allows business owners to touch the emotional connection needed for consumer trust.

These are only some tips for different social media campaign for marketing and branding. At Quilltowers, we offer this service in details to customers and clients who want to create a consistent tone on various social media platforms. For this service or any question on this subject, you can contact us. For you, we are always here.